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Oliver Buchannon
Chad Kirchner

Chad is an automotive journalist, content creator, and industry expert. He's spent over a decade covering all facets of automotive, and his work has appeared in many prestige publications, both in print and online.

The most predictable thing happened

Jan 16, 2026

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4 min read

The most predictable thing happened

Canada is letting in Chinese EVs. Who is surprised?

Chad Kirchner
Chad Kirchner

Exclusive

ICE rental Wagoneer update
LockSimple

Jan 15, 2026

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3 min read

ICE rental Wagoneer update

Rerunning the vehicle history report to see what's changed.

Chad Kirchner
Chad Kirchner
Taking stock of the NACTOY results

Jan 14, 2026

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3 min read

Taking stock of the NACTOY results

What's my final grade? Do I need to sign up for remedial NACTOY?

Chad Kirchner
Chad Kirchner
GM CEO Mary Barra talks about the future

Jan 13, 2026

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9 min read

GM CEO Mary Barra talks about the future

Well, as much as she'll talk about without disclosing future products or plans. You know how it is.

Chad Kirchner
Chad Kirchner
The Ram TRX returns

Jan 5, 2026

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3 min read

The Ram TRX returns

In news that should surprise absolutely nobody, the supercharged V8 pickup truck from Stellantis is back.

Chad Kirchner
Chad Kirchner
Hybrids are gaining momentum

Dec 29, 2025

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5 min read

Hybrids are gaining momentum

Obviously. But where is the outcry from the mandate crowd?

Chad Kirchner
Chad Kirchner
A YouTube car channel recommendation

Dec 23, 2025

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4 min read

A YouTube car channel recommendation

This has consumed more free time than it should have.

Chad Kirchner
Chad Kirchner
The smartest and dumbest of 2025

Dec 22, 2025

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4 min read

The smartest and dumbest of 2025

What was the best decision made this year, and what was the worst?

Chad Kirchner
Chad Kirchner
"Consumer choice" is bit of a misnomer

Dec 18, 2025

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7 min read

"Consumer choice" is bit of a misnomer

The term has been thrown around a lot lately, but choice hasn't improved.

Chad Kirchner
Chad Kirchner
There's only one way to beat China

Dec 15, 2025

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6 min read

There's only one way to beat China

Get in the gosh-darn ballgame.

Chad Kirchner
Chad Kirchner
The Fiat Topo Chico is coming to the United States

Dec 9, 2025

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4 min read

The Fiat Topo Chico is coming to the United States

Wait, I think that's Topolino. I really should have an editor.

Chad Kirchner
Chad Kirchner
A practical framework for making kei cars work in the United States

Dec 4, 2025

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7 min read

A practical framework for making kei cars work in the United States

It won't happen, and I'm not saying it will. But here's what would have to happen.

Chad Kirchner
Chad Kirchner
From Russia with trademark love

Dec 2, 2025

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5 min read

From Russia with trademark love

A professional's guide to understanding trademark and patent reporting.

Chad Kirchner
Chad Kirchner
December to remember

Dec 1, 2025

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7 min read

December to remember

Happy Honda Toyotathon!

Chad Kirchner
Chad Kirchner
Crossing the line from criticism to vandalism

Nov 27, 2025

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7 min read

Crossing the line from criticism to vandalism

Remember Wheaton's Law in times like these.

Chad Kirchner
Chad Kirchner
Grading on a curve

Nov 20, 2025

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4 min read

Grading on a curve

How did my NACTOY predictions go?

Chad Kirchner
Chad Kirchner
There ain't no engineering like badge engineering

Nov 17, 2025

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6 min read

There ain't no engineering like badge engineering

The 2026 Nissan-Mitsubishi Rogue-Outlander. Roguelander? Mitsubishan?

Chad Kirchner
Chad Kirchner
Electrification branding when there are many types of electrified vehicles

Nov 12, 2025

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4 min read

Electrification branding when there are many types of electrified vehicles

What's in a name, anyway?

Chad Kirchner
Chad Kirchner
Is the Ford F-150 Lightning dead?

Nov 7, 2025

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6 min read

Is the Ford F-150 Lightning dead?

Plus, when are we going to see that $30,000 truck thing CEO Jim Farley keeps talking about?

Chad Kirchner
Chad Kirchner

Exclusive

Your next rental car might've been used in an ICE raid

Nov 3, 2025

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6 min read

Your next rental car might've been used in an ICE raid

Or worse yet, it might have been damaged attempting to detain American citizens.

Chad Kirchner
Chad Kirchner
Wait, is that auto show FOMO?

Nov 3, 2025

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4 min read

Wait, is that auto show FOMO?

Is it possible to be sad you missed an auto show these days? Because I am.

Chad Kirchner
Chad Kirchner
Energy arbitrage comes to Ford's EVs

Oct 28, 2025

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6 min read

Energy arbitrage comes to Ford's EVs

Well, one EV. And you can't currently order one of those EVs. But I digress. This is the future of EV integration.

Chad Kirchner
Chad Kirchner
GM clarifies its CarPlay decision

Oct 27, 2025

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5 min read

GM clarifies its CarPlay decision

Oh, the company is still getting rid of it. Just not tomorrow.

Chad Kirchner
Chad Kirchner
DC fast charging PHEVs in the U.S. doesn't make sense

Oct 24, 2025

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6 min read

DC fast charging PHEVs in the U.S. doesn't make sense

Toyota has joined the fray with a DC-capable PHEV, but I don't think it makes sense in the U.S. market. So why is it there?

Chad Kirchner
Chad Kirchner
Wither Apple CarPlay?

Oct 23, 2025

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13 min read

Wither Apple CarPlay?

GM pulls the plug on CarPlay and Android Auto, even on ICE vehicles. Now the experiment begins.

Chad Kirchner
Chad Kirchner
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The Kirchner Report

Independent automotive journalism by Chad Kirchner

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