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Oliver Buchannon
Chad Kirchner

Chad is an automotive journalist, content creator, and industry expert. He's spent over a decade covering all facets of automotive, and his work has appeared in many prestige publications, both in print and online.

The Rearview

The Rearview: Week of September 22, 2025

LockSimple

Sep 26, 2025

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7 min read

The Rearview: Week of September 22, 2025

Let's take a look back at everything that happened this week with a critical eye.

Chad Kirchner
Chad Kirchner
The Nissan Leaf is the most important EV of this year

Sep 25, 2025

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10 min read

The Nissan Leaf is the most important EV of this year

BMW's affordable Neue Klasse tech is a big deal, but the Leaf delivering a solid experience for $30,000 is an even bigger deal.

Chad Kirchner
Chad Kirchner
We're about to see who is serious about electrification

Sep 24, 2025

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6 min read

We're about to see who is serious about electrification

With the end of the tax incentive looming, which automakers are in it to win it?

Chad Kirchner
Chad Kirchner
Taking a Sylphy

Sep 23, 2025

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5 min read

Taking a Sylphy

Nissan's affordable Sentra gets a makeover at almost the exact right time.

Chad Kirchner
Chad Kirchner
Google is aggressively hurting automotive content

Sep 22, 2025

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7 min read

Google is aggressively hurting automotive content

Between the search engine and YouTube, it's not just a looming recession making things look bleak.

Chad Kirchner
Chad Kirchner
Business in the South continues to move forward

LockSimple

Sep 19, 2025

•

6 min read

Business in the South continues to move forward

My analysis of the investment and construction news this week, and whether or not it'll be a smart move in the end.

Chad Kirchner
Chad Kirchner
Nissan's sales and marketing chief abruptly leaves the company

Sep 18, 2025

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3 min read

Nissan's sales and marketing chief abruptly leaves the company

Brand and dealer advocate Vinay Shahani's sudden departure does raise some questions.

Chad Kirchner
Chad Kirchner
Breaking down the NACTOY long list

Sep 17, 2025

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8 min read

Breaking down the NACTOY long list

Plus, I predict what the jury will choose, and tell you what I'd pick.

Chad Kirchner
Chad Kirchner
The new perils of choosing where to build a plant

Sep 16, 2025

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5 min read

The new perils of choosing where to build a plant

If you're an automaker looking for a place to produce, your options aren't great.

Chad Kirchner
Chad Kirchner
The fallout from the ICE raid in Georgia continues

Sep 14, 2025

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6 min read

The fallout from the ICE raid in Georgia continues

Korean workers in Spring Hill, Tennessee have also returned to South Korea following the raid at LG Energy Solutions and Hyundai outside of Savannah, Georgia.

Chad Kirchner
Chad Kirchner
Welcome back to The Kirchner Report

Sep 14, 2025

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3 min read

Welcome back to The Kirchner Report

I've rebooted the site with a new focus on all of the automotive news that is fit to print.

Chad Kirchner
Chad Kirchner

The Kirchner Report

Independent automotive journalism by Chad Kirchner

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